The Mill – Behind the Scenes of Volkswagen’s Black Beetle commercial

Posted on May 27, 2011 in Cinematography, Technology |

The Mill – Behind the Scenes of Volkswagen’s Black Beetle commercial

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Based in London, New York and Los Angeles, The Mill collaborate on award-winning moving image, design and digital projects for the advertising, film, TV, games and music industries. Twenty years of innovation has established The Mill as a recognised global brand for creating seamless visual effects, but they are also leaders in design, animation, live action content direction, VFX brand accounts, versioning and global adaptations, digital content creation and distribution. They were founded in 1990 by Robin Shenfield and Pat Joseph, both of whom still lead the group and now have a global team of 500 plus made up of multi-national and home grown talent.

Step behind the scenes to find out how The Mill visual effects studio created the CG beetle featured in the recent commercial for VW’s 21st Century Beetle, which premiered during Super Bowl 2011.