Tam Nguyen Photography

New York Beauty and Fashion Photographer

Nike Chosen Campaign: Extreme Sports At Night (some behind the scene)

Posted on June 7, 2011 in Cinematography, Photography

Nike Chosen Campaign: Extreme Sports At Night (some behind the scene)

I just ran across an incredible ad by Nike called “Nike Chosen.” The concept was to grab the best surfers, snowboarders, skaters, motocross, and BMX riders and film them doing their thing at night. The BTS footage is not as informative as I would like but if you pay attention to the details, there is a lot to be learned. The lighting, especially for the surfing session, is really amazing and although you may not ever do a shoot of this size, the same techniques could be used for your still photography at night.

http://vimeo.com/24714653

http://vimeo.com/24709022

http://vimeo.com/24715314

via fstoppers.

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