Advertising Standards Authority, the ad industry watchdog in the UK, has banned an advertisement by Lancome featuring Julia Roberts for being misleading, stating that the flawless skin seen in the photo was too good to be true. Parliament member Jo Swinson first brought the ads to the authority’s attention, and later told the BBC:
This ruling demonstrates that the advertising regulator is acknowledging the dishonest and misleading nature of excessive retouching. Pictures of flawless skin and super-slim bodies are all around, but they don’t reflect reality.
Finally, someone (big) has spoken my mind. I love watching beauty product commercials and looking at their ads, but I do realize that none of those models look that good in real life. I think those Victoria Secret ads should be targeted next, no?
This very much reminds me of Dove’s campaign for real beauty a few years ago. I’ll include the videos below.