Tam Nguyen Photography

New York Beauty and Fashion Photographer

Lytro Releases World’s First Consumer Light Field Camera

Posted on October 19, 2011 in Technology

Lytro Releases World’s First Consumer Light Field Camera

After testing their camera in the field a couple of times (link), Lytro finally released their camera to consumers. It’s a tiny camera with built-in storage, an 8x f/2 lens, and a design that looks more like a futuristic flashlight than a point-and-shoot camera. The camera captures “living pictures” that can be refocused by the photographer and the viewer, meaning focusing is completely eliminated from the process of taking a picture. An 8GB that stores 350 pictures will be priced at $400, while a 16GB with a 750 image capacity will cost $500. The camera will start shipping in early 2012, but you can order one now over on the Lytro website.

This is exactly what I expected. For now, it really is just a novel toy. A $399 toy that’s certainly within reach for the photography junkie in your life, eager for a new twist on an old concept. That may or may not describe you, but mark our words — when Lytro integrates this kind of tech into a larger, more potent shooter: game over.

The extremely minimalistic flashlight-style design shows that the company is aiming at ordinary consumers rather than people who are more serious about photography. You can’t really get simpler than a tiny camera with three controls (on/off, zoom, shutter).


by PetaPixel.

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