To prove to their deadline-setting clients that creativity takes time, Hungarian ad agency Café Creative visited some schoolchildren and asked them to perform two tasks: Complete a drawing in ten seconds, and then complete the same drawing in ten minutes. We all know that for good and original ideas to be born, it is essential to have enough time. With this Deadline Project, Cafe Creative has drawn their attention to this fact in the most obvious way: they showed them ordinary people, who in less time came up with first degree ideas, when given more time, the ideas and the quality got better.
Creativity is not inspired by the pressure of time, but by the freedom, the playfulness, and the fun. If you’re a photographer, go out there and have some fun while shooting.