Tam Nguyen Photography

New York Beauty and Fashion Photographer

REI Ski & Snowboard TV Commercial, Directed by Chase Jarvis

Posted on December 22, 2011 in Photography

REI Ski & Snowboard TV Commercial, Directed by Chase Jarvis

Watch the commercial and behind-the-scene below of photographer/director Chase Jarvis. This time, Chase takes you high into the mountains of Telluride, Colorado to show you how he and his crew captured epic aerial shots using a remote controlled helicopter for a broadcast commercial for REI. 5 ski & snowboard friends hike to untracked powder.

Chase is nice enough to post a shot-by-shot breakdown. If you have any specific questions or comments, stop by his blog post to drop a line.

Shot by shot breakdown:
:00-:01 Racked focus onto talent as they approach chairlift dismount
:01-:02 Skier operated steadicam shot
:02-:03 Jib/crane tracking shot
:03-:04 Handheld close up of talent operating ski binding, snow level
:04-:07 Combo of handheld & steadicam shots of talent beginning hike
:07-:08 Overhead aerial with RC chopper (**see video)
:08-:09 Handheld close ups on talent
:09-:11 Combo of longer shots, locked off on tripods
:11-:14 Combo of handheld & steadicam shots of talent socializing
:14-:15 Locked off wide shot, masked sky movement sped up in post
:15-:16 Steadicam shot w lens flare of talent preparing to descend
:16-:17 Jib/crane shot w lens flare of talent preparing to descend
:17-:18 Close up, talent operating snowboard binding
:18-:19 Close up, talent dropping skis, prep to descend (voiceover starts)
:19-:20 Combo handheld & steadicam & closeups of talent prep to descend
:20-:21 Handheld zoom in as talent pushes off to descend
:21-:24 Hero overhead aerial shot with RC chopper (**see video), speed ramp to show talent covering distance, heading into sunset
:24-:30 Motion graphics closing bumper with voiceover
:30 Out

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