If you ever wonder why your everyday burgers nothing like what you see on the commercials or billboards, here’s the behind-the-scene video that should shed some light (no pun intended) on that topic. Watch Hope Bagozzi, Director of Marketing for McDonald’s, as she walks you through a typical photoshoot. She first stops by a local McD’s and picks up a Quarter Pounder with cheese and heads over to Watt International, an advertising firm where they photograph not only the burger that Hope picked up, but also shows you what goes on with the actual burgers seen in the advertisements; and their reasoning why they present it in such a way. The difference makes sense because the burgers you get from the joint only take about 2 to 5 minutes, while the burgers in the studio take hours to prepare. I understand some retouching was done to the image, but that’s true for about everything you see in commercials nowadays.
While we’re on the topic of food, I’ll post some old but also interesting behind the scenes of food making.